Work
Branding
Graphic Design
Graphic Design
Vicious Skate works is a locally owned skate shop operated out of Salt Lake City Utah. I was approached to handle their branding from toe to tip.
The goal was to capture a new demographic of kids that had a burgeoning interest in skating do to the push to be out doors from the pandemic. We wanted something edgy that younger teens would be excited about, but not so intense that it would alienate the 8-12 demographic.
I created all initial branding including a logo, three teen decks, three kids decks and six wheel designs. I was also fortunate to work on an animated clip of their logo which you can see below.
